Coevolving Innovations

… in Business Organizations and Information Technologies

Media choices and your mental age

The IBM Institute for Business Value has released a report titled “The end of advertising as we know it”. I was especially intrigued by a chart where age groups were broken out. One read of the chart says that more than 40% of the over-35 age-group watches cable tv, while more than 50% of the under-34 age group is on social networking sites (e.g. Facebook or Myspace).

200711_IBM_ContentServiceAdoption.jpg

As if there’s natural experiment at work, the study page has an additional link to an “Internet vs. TV street interview video”. If you’re really interested, you can easily follow the link. Alternatively, you’ll have to wait for the news channels to pick it up!

The report has messages for advertisers, specifically with four drivers:

  • Attention: Linear tv broadcasts don’t allow ad-skipping, sharing or rating tools.
  • Creativity: With new technologies, amateurs and semi-professionals can create and deliver content to their community, unlike the broadcast media.
  • Measurement: The Internet enables individual-specific and involvement-based measures, unlike the mystery associated with broadcast audiences.
  • Advertising inventories: Ad space now appears in open markets, rather than being hidden by proprietary interests.

I can readily confirm that my four sons (all under age 21) don’t watch the television. I do catch them watching their computer monitors, though, having downloaded movies and/or television programs over the Internet. When I pointed out that I actually own on the DVDs (i.e. The Corporation) that Adam was watching, he said that it was just as easy to download a copy over our high-speed Internet connection.

For those young people reading newspapers, or the more mature who are blogging … perhaps a study of mental age might be appropriate.


Leave a Reply

Your email address will not be published. Required fields are marked *

  • RSS qoto.org/@daviding (Mastodon)

    • New status by daviding October 9, 2019
      Declarations of sapiosexuality may describe individuals seeking partners for intellectual intercourse.> A self-described “sapiosexual," someone who is primarily attracted to intelligence over physical appearance, Van Dusen says she now screens her dates for post-secondary education. [.....]> Many sapiosexuals acknowledge the term can come off elitist, but in the often superficial world of online dating, they […]
    • New status by daviding August 19, 2019
      In the Canadian press, this is attributed to inverted yield curve, resulting from the trade war. > Anyone buying that bond is willingly buying an investment that's guaranteed to lose money, but investors are more than happy to buy it up - because the fear is that alternative investments will fare even worse. [....]> Those […]
    • New status by daviding August 19, 2019
      There's something seriously wrong in the global financial markets, when banks are offering mortgages at zero or negative rates. > Jyske Bank, Denmark's third largest, has begun offering borrowers a 10-year deal at -0.5%, while another Danish bank, Nordea, says it will begin offering 20-year fixed-rate deals at 0% and a 30-year mortgage at 0.5%.> […]
    • New status by daviding August 18, 2019
      Web video of Systems Changes: Learning from the Christopher Alexander Legacy, extending #patternlanguage especially Eishin School and Multi-Service Centers methods-in-practice. For #SystemsThinking Ontario, up the learning curve on ongoing research. http://coevolving.com/blogs/index.php/archive/systems-changes-learning-from-the-christopher-alexander-legacy-st-on-2019-02-11/
    • New status by daviding August 16, 2019
      Web video of presentation of Evolving Pattern language towards an Affordance Language, 2018, on week visiting#RaphaelArar and #JimSpohrer at Almaden. Insider's history of science and prospects http://coevolving.com/blogs/index.php/archive/evolving-pattern-language-towards-an-affordance-language-almaden-2018-05-09/#systemsthinking #patternlanguage
  • RSS on IngBrief

  • Recent Posts

  • Archives

  • RSS on daviding.com

    • 2019/10 Moments October 2019
      Tightly scheduled weekdays at Ryerson Chang School, weekends in Gravenhurst clearing out family building as we're leaving the town permanently.
    • 2019/09 Moments September 2019
      Full month, winding down family business in Gravenhurst, starting Ryerson Chang certificate program in Big Data, with scheduled dinners with family and friends.
    • 2019/08 Moments August 2018
      Enjoyed summer with events in Toronto, followed by trips back my home town Gravenhurst, staying overnight for the first time in over 30 years.
    • 2019/07 Moments July 2019
      Busy month of living every day of the summer to the fullest, visiting family and friends, enjoying the local sights of the city.
    • 2019/06 Moments June 2019
      Summer arrived in Toronto, with the month ending in travel to BC and Oregon.
    • 2019/05 Moments May 2019
      Family time, empty nest, short trip to conference nearby, friends at home.
  • RSS on Media Queue

  • Meta

  • Creative Commons License
    This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License
    Theme modified from DevDmBootstrap4 by Danny Machal