How is reading blogs different from reading e-mail and using search engines?
Most peers at my age — I’m a later era baby boomer, now called Generation Jones — are comfortable receiving e-mail and using search engines. This population hasn’t yet fully embraced social technologies such as blogs. This is changing slowly. Jeremiah Ohyang, in “How Baby Boomers Use Social Media“, describes that:
A further breakdown of the social technographic of boomers shows a bimodal (i.e. two-bump) distribution.
What are boomers missing? They may not want to become authors (i.e. “creators” or “critics”). As “collectors”, however, they can become more productive readers. Moving into this segment requires (1) embracing the ethos of a blog reader, (2) adopting tools that streamline reading blogs, and (3) establishing a personal style for tracking content.
Boomers are comfortable with e-mail. E-mail is a person-centric way of receiving information. It’s easy to sort out the importance of content by the sender of the information. The widespread alternative on the Internet is content-centric search. Put some search terms into a browser, and locate information sources. It’s worth remembering, though, that the credibility, reliability and usefulness of web sources is better if you know and/or trust the author(s).
[Side note: I first encountered the idea of person-centric from a tweet by Luis Suarez, leading to an interview of Euan Semple by Joshua-Michele Ross, and then a 2007 interview of Euan Semple by David Weinberger. The person-centric approach is also evident in the Cattail project at IBM Research.]
Moving up to the level of a “collector” takes advantage of web feed technologies such as RSS or Atom. Web feeds enable a person-centric way of receiving information from web syndication, i.e. content made available through publishing on the Internet. A reader can subscribe to individuals from whom he or she wants to read more, and bypass the noise from unwanted search results and junk e-mail. Following the ideas of a trusted colleague is more productive than relying on an anonymous source found with a search engine.
The three behaviours of becoming a “collector” are described below.
Blogs are communications direct from a writer. Marshall McLuhan would probably describe blogs as a “hot medium” as compared to other “cooler” web content. In an April 2008 ACM CHI presentation and paper on “Exploring the Role of the Reader in the Activity of Blogging”, Eric Baumer, Mark Sueyoshi and Bill Tomlinson (all at U.C. Irvine) find that blog readers have characteristic common practices:
daviding March 5th, 2009
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