2006/10/06 09:35 Steven G. Allen, North Carolina State University, "The IBM-SSME-NC State Fit", SSME - Education for the 21st Century Conference, IBM Palisades, New York
Services Science, Engineering and Management Conference, at IBM Palisades, October 6-7
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Introduction by Racine Mitchell-St. Clair
Steven G. Allen, North Carolina State University, "The IBM-SSME-NC State Fit"
Wall Street Journal Article: "Majoring in IBM"
Client: spent a lot of money acquiring customers, but didn't spend anything on maintaining them
- Organization was functional
- Government funded
- It's universities
New entrants: private universities
What to discuss how NC State handles this competitive environment
What makes the IBM - NC State partnership work?
IBM hires more graduates from NC State, than any other college in the U.S.
- Cooperative research
- Physical proximity is 15 minutes from campus, enables dialogue
NC State has had experience with interdisciplinary education, e.g. now starting up bioinformatics
Started quickly: developed from existing computer networking and MBA
Developed and delivered 5 new courses
- IT services systesm
- Networking systems
- plus courses from existing tracks: people management, processes, strategy -- deeper than average engineering course
MBA students could have a relationship management focus, or a service innovation focus
Use projects in classroom as pedagogy
MS in computer networking
Center for Innovation Research
(Introduction of Yiannis Viniotis)
Key research areas:
- Network services
- IT services
- Web services (as an intersection of the other two)
e.g. upgrades in frequency programs: if not full with gold, want to fill with silvers
- Didn't start promotion until February
- Trying to put together with other curriculum: supply chain, biotech
- Close to technology companies, and competing against Duke in marketing and finance
- Had a decline in part-time enrollment this fall, because Phoenix hit the area this year
- This is something that Phoenix can't do: they'll beat us on price, and on delivery mechanisms