Coevolving Innovations

… in Business Organizations and Information Technologies

Over the past few months, you may have noticed some changes in this Coevolving Innovations blog, or the Distractions, Reflections blog. It’s been two years since I wrote “the why and how of establish your web persona“, and “installing and customizing WordPress on your own domain“.  Those reflected the state-of-the-art in 2007, which is a long time in technology.  To explain these changes, I’ll relate my thinking in three parts:

  • 1. What do I want with my web persona?
  • 2. How has the technology changed (in ways that I didn’t foresee)?
  • 3. What have I done with my web activity?

These topics are described from the viewpoint of an “advanced blogger”.  New technologies emerge continuously, and I try many of them out.  I use some tools that novices find cumbersome, but that’s the way that I continue to learn.

1. What do I want with my web persona?

My first blog entries date back to October 2005, and they’re still available on the web.  In December 2006, I split my professional persona (mostly serious writing) from my photoblogging (easier on the eyes and brain), particularly for readers who subscribe via e-mail rather than using an RSS reader.  During this period, my perspective on my web persona has been constant in three ways:

(a) I want people to find appropriate information about me

In the test of “googling myself”, I’m pretty satisfied that people can find me.  Actually, a searcher will find me in multiple places, and should be able to navigate to his or her specific interest.

(b) I want to post durable content that reflects my personality and style

A major complaint of people who don’t read blogs is that it seems that people blog about their cats, or what they had for lunch.  I try to minimize that.

I do use Twitter and Friendfeed for short commentary, Google Reader Shared Items for popular news, and Diigo and Delicious for social bookmarking.  Since I travel a lot, I use Brightkite to give people some sense of which city I’m in, and Dopplr for which cities where I have travel planned.

On my professional blog, I post content that isn’t appropriate for publishing in journals or ideas that I’m working out.  On my photoblog, I take care to crop and edit each photograph, rather than just uploading snapshots.

(c) I want clear ownership of (and access to) my content

June 21st, 2009

Posted In: blogging, technologies

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