Services Science, Engineering and Management Conference, at IBM Palisades, October 6-7
This digest was created in real-timeduring the meeting, based on the speaker's presentation(s) and comments from the audience. The content should not be viewed as an official transcript of the meeting, but only as an interpretation by a single individual. Lapses, grammatical errors, and typing mistakes may not have been corrected. Questions about content should be directed to the originator. The digest has been made available for purposes of scholarship, posted on the Coevolving Innovations web site by David Ing.
Introduction by Racine Mitchell-St. Clair
Steven G. Allen, North Carolina State University, "The IBM-SSME-NC State Fit"
Wall Street Journal Article: "Majoring in IBM"
Client: spent a lot of money acquiring customers, but didn't spend anything on maintaining them
- Organization was functional
- Government funded
- It's universities
New entrants: private universities
What to discuss how NC State handles this competitive environment
What makes the IBM - NC State partnership work?
IBM hires more graduates from NC State, than any other college in the U.S.
- Cooperative research
- Physical proximity is 15 minutes from campus, enables dialogue
NC State has had experience with interdisciplinary education, e.g. now starting up bioinformatics
Started quickly: developed from existing computer networking and MBA
Developed and delivered 5 new courses
- IT services systesm
- Networking systems
- plus courses from existing tracks: people management, processes, strategy -- deeper than average engineering course
MBA students could have a relationship management focus, or a service innovation focus
Use projects in classroom as pedagogy
MS in computer networking
Center for Innovation Research
(Introduction of Yiannis Viniotis)
Key research areas:
- Network services
- IT services
- Web services (as an intersection of the other two)
e.g. upgrades in frequency programs: if not full with gold, want to fill with silvers
- Didn't start promotion until February
- Trying to put together with other curriculum: supply chain, biotech
- Close to technology companies, and competing against Duke in marketing and finance
- Had a decline in part-time enrollment this fall, because Phoenix hit the area this year
- This is something that Phoenix can't do: they'll beat us on price, and on delivery mechanisms