The term “platform” is now popular in a variety of contexts. What do “platforms” mean, and what research might guide our appreciation?
Let’s outline some questions:
The articles cited below are not exhaustive, but they may give a sense of the ballpark.
The industrial age was typified by descriptions of “supply chains” and “value chains”, which otherwise may be called “pipelines”. Marshall Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary write:
… platforms differ from the conventional “pipeline” businesses that have dominated industry for decades. Pipeline businesses create value by controlling a linear series of activities — the classic value-chain model. Inputs at one end of the chain (say, materials from suppliers) undergo a series of steps that transform them into an output that’s worth more: the finished product. [….]
daviding November 7th, 2018