Everyone seems to get the idea about disruptive innovation in product development. Clayton Christensen‘s original research that led to The Innovator’s Dilemma was based on the challenge of 3.5″ disk drives and 5.25″ disk drives. The ideas on disruptive innovation in services wasn’t so obvious to me, until I heard Christensen’s lecture on how business schools such as Harvard and Stanford seem to be overshooting the marketplace.
I was listening to an audio recording from IT Conversations, with Clayton Christensen speaking at the Open Source Business Conference 2004. I’ve read Christensen’s writing some time ago, and was impressed by his style of presenting. He speaks slowly and clearly, and his students must love him. I’d heard most of the content before, but was impressed by an anecdote that is actually written up in The Innovator’s Solution (in Chapter 9):
[Clayton Christensen] … had written a paper that worried that the leading business schools’ traditional two-year MBA programs are being threatened by two disruptions. The most proximate wave, a low-end disruption, is executive evening-and-weekend MBA programs that enable working managers to earn MBA degrees in as little as a year. The most significant wave is a new-market disruption: on-the-job management training that ranges from corporate educational institutions such as Motorola University and GE’s Crotonville to training seminars in Holiday Inns.
… Read more (in a new tab)Christensen asked for a student vote at the beginning of class:Â After reading the paper, how many of you think that the leading MBA programs are being disrupted?Â