Coevolving Innovations

… in Business Organizations and Information Technologies

Human capital spin-offs, free agent (learners), encore careers

Tuesday, September 25, 2012 was my last day as an employee of IBM Canada.  I have been with company for almost 28 years, and was offered an option for an “early retirement” as an exit from the organization.  However, I expect that I will continue to work (and study) elsewhere for at least 10 to 15 years.  Since I’m not expecting to draw from the Canada Pension Plan any time soon, the label of “retirement” as applied by the company isn’t the same as that as applied by the government.  Statistics Canada has three categories in the Survey of Labour and Income Dynamics.

  • Career employment means having employment income or Employment Insurance (EI) benefits, no pension income and not reporting retirement as the major activity.
  • Bridge employment means having employment income or EI benefits, pension income or reporting retirement as the major activity, and not out of the labour force for more than six consecutive months at the end of the year.
  • Retirement means having pension income or self-identifying as retired with no employment income or EI benefits, or having pension income or self-identifying as retired with employment income or EI benefits, but out of the labour force for more than six consecutive months at the end of the year [Hébert and Luong 2008].

I don’t intend to take myself out of the work force in the near future.  It seems as though it’s not uncommon for retirement-eligible individuals to work.… Read more (in a new tab)

Learning styles and online instruments

Sean Whiteley synthesized the Memletics (Learning) Styles from two brain models: Multiple Intelligences (from Howard Gardner) and the Visual-Auditory-Kinesthetic model (derived from sensory-based modes from NLP).

The Memletics Learning Styles Questionnaire on http://learning-styles-online.com is cited as created in 2004, based on the Memletics Accelerated Learning Manual, by Sean Whiteley (Advanogy, 2003).  With neither memletics.com nor advanogy.com domains currently online, the ebook has been reproduced on scribd.com by Maria McConkey.  Whiteley bases his model on “brain regions”.

… we first look at the basis of learning styles and their influence on learning.  [….] We then look at each of the Memletic Styles in turn.  In summary, these are:

  • Visual. You prefer using pictures, images, and spatial understanding.
  • Aural. You prefer using sound and music.
  • Verbal. You prefer using words, both in speech and writing.
  • Physical. You prefer using your body, hands and sense of touch.
  • Logical. You prefer using logic, reasoning and systems.
  • Social. You prefer to learn in groups or with other people.
  • Solitary. You prefer to work alone and use self-study.

Lastly, we look at how you can improve your learning by using learning styles. One obvious way is to use more of your dominant learning styles. An interesting feature of learning styles is that you can also improve your learning performance by using styles you do not often use. If you are a mainly visual person, then you can make a lesson more memorable by using some aural content in your visualizations.

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Is that affordance essential? (HSSE)

For the 1st International Conference on Human Side of Service Innovation, I had been asked  by Kelly Lyons to contribute an article for a session on Frameworks for Service Systems.  I had worked on the article in fall 2011, but leading a 6-day conference in San Jose immediately before the start of the HSSE meeting in San Francisco made completion improbable.  Having prepared an abstract and outline for “Is That Affordance Essential? Pathology in service systems and redesigns for sustainability”, I couldn’t squeeze in an article by the winter publication deadline. I was, however, prepared to share a presentation on research-in-progress.  I expect that I’ll be able to finish this research paper over the next year, (and hope that I’ll get a longer time slot to present than the 15 minutes allotted at HSSE).

The original abstract for my presentation reads:

A service systems may exhibit pathologies, i.e. an abnormal, unhealthy, maladjusted or inefficient state that is maintained in a living system for a significant period. Correcting a pathology may require a history-making change where significant capital investment is needed.

As a way of reframing the definition of a service system, interactions between parties are expressed as an interaction where a provider offers affordances and clients may have varying levels of ability. The needs and expectations of high-ability clients can be contrasted to those of low-ability clients. Portraying affordances as essential or discretionary may enable segmentation of client target groups into coproducing or full-service arrangements.

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Rethinking Systems Thinking: Learning and coevolving with the world

In a plenary dialectic session, I gave an address — in a position twinned with Rafael Ramirez — at the 56th Annual Meeting of the International Society for the Systems Sciences at San Jose State University.  There’s been ongoing discussion on the Systems Sciences group on Facebook, and on Twitter with the hashtag of #isss2012.

Here’s an abstract of the talk.

Much of systems thinking, as commonly espoused today, was developed by a generation in the context of the 1960s to 1980s. Almost all of the luminaries of that era have passed on. In the 2010s, has system thinking changed with the world in which it is to be applied? Is systems thinking learning and coevolving with the world? Some contemporary systems thinkers continue to push the frontiers of theory, methods and practice. Others situationally increment the traditions of their preferred gurus, where approaches proven successful in prior experiences are replicated for new circumstances. Founded on interactions with a variety of systems communities over the past 15 years, three ways to rethink systems thinking are proposed:

  1. Reorient systems thinking beyond “parts and wholes” towards “learning and coevolving”.
  2. Learn where the service economy and the anthropocene are new, anticipating deutero and trito levels.
  3. Coevolve the episteme, techne and phronesis across systems thinking, for both the living and non-living.

These proposed ways are neither exhaustive nor sufficient. The declaration that systems thinking should be rethought may itself be controversial. If, however, systems thinking is to be authentic, the theory, methods and practices with which we engage a changing world may require attention

The slides are available as a publication on the Coevolving Commons.  … Read more (in a new tab)

A Theory of the Offering, and Changes in Business Strategy in a Neo-Industrial Age

In the service management literature, a “theory of the offering” is an alternative to a “theory of the firm”. Leading up to the ISSS San Jose 2012 meeting, Rafael Ramirez asked if I was aware of a 1989 chapter on “A Theory of the Offering: Toward a Neo-Industrial Business Strategy” by Normann and Ramirez. I responded that no, I had not seen that. My understanding of offering comes from the 2006 Business Orchestration book by Johan Wallin, the 2000 Prime Movers book by Ramirez and Wallin, and the 1994 Designing Interactive Strategy book by Normann. These are rooted in an appreciation of distinctions between a cause-effect relation and a producer-product relation (of coproducers) from the 1972 On Purposeful Systems book by Ackoff, based on the 1959 Experience and Reflection book by Singer and Churchman.

I’ve always been a fan of the perspective of service systems taken by Normann and Ramirez, as the thinking is well-aligned with systems theory. This 1989 paper enlightened me on the context in which offering was first developed, that I missed in reading the later writings:

  • 1. “Service management” evolved to focus on systems in the secondary (production) sector, over the tertiary (service) sector.
  • 2. A “theory of the offering” is a not about measuring economic activity, but is instead an alternative to a “theory of the firm”.
  • 3. Distinctions made between product and service businesses in the early 1980s gradually became less relevant.
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An interview on “Service Systems, Natural Systems” and the systems sciences

An interview by Performance magazine — with an issue focused on systems in architecture and related disciplines — has now been published. Since the content has been translated into German (as well as reduced for length) — the original interview is posted below, in English.


  • David Ing is the president (2011-2012), of the International Society for the Systems Sciences. He welcomes deep thinkers from around the world to join in an interactive learning experience at the annual meeting of the ISSS, scheduled for July 15-20, 2012, in San Jose, California. David Ing responded to this interview from his home in Toronto, Canada.

Performance, 2012, number 2

1. Could you please, in just a few words, explain to us what the systems sciences deal with and what your specialty area is?

The systems sciences — many of us prefer sciences in the plural — study the nature of parts and wholes. People may say that they are systems thinkers: they view the world primarily as relations of part-whole, part-part and whole-whole arrangements in space and time. Systems thinking enables a basic foundation across a wide variety of domains, including (i) natural systems in geographic and biological domains, and (ii) man-made systems in social and informatic domains.

In 2011-2012, I am serving as the president of the International Society for the Systems Sciences (ISSS). Our annual meeting for July 2012 will be at San Jose State University, in California. We expect a broad range of systems researchers and practitioners to come together for interdiscipinary and transciplinary discussions over five days.… Read more (in a new tab)

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