Services Science, Engineering and Management Conference, at IBM Palisades, October 6-7

This digest was created in real-time during the meeting, based on the speaker's presentation(s) and comments from the audience. The content should not be viewed as an official transcript of the meeting, but only as an interpretation by a single individual. Lapses, grammatical errors, and typing mistakes may not have been corrected. Questions about content should be directed to the originator. The digest has been made available for purposes of scholarship, posted on the Coevolving Innovations web site by David Ing.

Gianmario Motta, University of Pavia

Pavia is near Milan, founded in 1361

  • Had Volta as a professor
  • 15,000 students, 13,000 in engineering

Problem: number of university students were dropping

  • Decided to make a new major where students understood almost nothing, but almost everything

Understanding coming from a processes perspective

  • Master's level, people coming from information technology or industrial engineering

Supply chain isn't a lot different from giving services in a telecommunications environment

Case studies, e.g. SCOR supply chain reference model

Key points:

  • Normative application portfolio
  • Two ways: can create a process, or document a process that already exists

Syllabus is similar to an engineering class


  • Hands-on: more labs than students
  • Making engineers, people who can design
  • Business awareness:  not strategists, understand needs

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2006/10/06 14:40 Gianmario Motta, "Engineering of Digital Services"